How much do UGC creators really make?
You make short videos for brands to use, and you need no big audience. Influee’s pricing guide puts the average at $150 to $212 a video, and Billo’s at about $198.
UGC means user-generated-style content: brands pay you to film a video they then post or run as an ad. Pay is per video. The figures come from companies in this market, so treat them as a guide.
What do you need for UGC work?
- A phone and good lightThe basics of a usable video.
- Sample videosBrands buy on what they can see.
- Clear termsAgree where the video may be used.
What UGC work really pays
| Item | Figure | What it means |
|---|---|---|
| Average per video | $150 to $212 | Influee’s 2026 guide |
| Median | About $175 | The same guide |
| Full range | $100 to $1,500+ | SideShift’s guide, by experience and usage rights |
| Bundles | About 19% off | Influee’s guide: often offered on five or more videos |
Five videos at $200 less a 19% bundle discount is $810. That is the guide’s own example.
What it adds up to
| Videos a month | At the $175 median | At the $150 to $212 average |
|---|---|---|
| 4 videos | $700 | $600 to $848 |
| 10 videos | $1,750 | $1,500 to $2,120 |
| 20 videos | $3,500 | $3,000 to $4,240 |
The same guide puts bundle discounts on five or more videos at about 19%. Our sums on Influee’s numbers above: an example, not a promise.
When does UGC work pay you?
| Question | Answer |
|---|---|
| Paid out at | Set by your client |
| First money | Set by your client |
What is the catch with UGC work?
- These figures come from companies that work in this market.
- Charge extra if a brand runs your video as a paid ad.
- Free product is not pay, so ask for money.
How to start with UGC work
- Film three samplesUse products you already own.
- Write a rate cardInclude usage rights.
- Pitch small brandsStart with products you already use.
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Sources
- Influee: UGC rates 2026, checked 5 Nov 2026
- SideShift: how much to charge for UGC, checked 5 Nov 2026
- Billo: UGC rates, what brands actually pay (16 June 2026), checked 8 Nov 2026