Home / Selling online / Shopify
What does a Shopify store really cost?
Shopify showed us Basic at €36 a month, or €27 on a yearly plan, and card rates from 1.5% + €0.25. The page changes by country, so yours may differ.
Shopify is a tool, not an income. You pay for the store and a fee on each card sale, and you find the customers yourself. Shopify’s guide also quotes plans from $39 a month, so look at your own country’s page. Using a payment provider other than Shopify Payments can add a transaction fee.
What do you need for Shopify?
- A product to sellYour own, or a supplier’s.
- A planA trial was offered: 3 days free, then €1 a month for 3 months.
- A way to reach customersA store gets no visitors by itself.
What it costs
| Cost | Amount | What it means |
|---|---|---|
| Basic plan | €36 a month, or €27 on a yearly plan | As shown to us. Local prices differ |
| Grow plan | €79 a month on a yearly plan | As shown to us |
| Standard card sale | 1.5% + €0.25 | Online, with Shopify Payments, as shown to us |
| International or Amex card | 2.7% + €0.25 | Online, as shown to us |
| Other payment providers | 2% on Basic | 1% on Grow, 0.6% on Advanced, if you do not use Shopify Payments |
A €50 sale paid by standard card would cost €1.00 in card fees. That is our sum on the rate shown to us.
What it adds up to
| Orders of €50 a month | Sales | Card fees + the €36 Basic plan | Left before product costs |
|---|---|---|---|
| 20 orders | €1,000 | €56 | €944 |
| 100 orders | €5,000 | €136 | €4,864 |
| 500 orders | €25,000 | €536 | €24,464 |
Standard card sales with Shopify Payments, at the euro prices Shopify showed us; yours may differ by country. Our sums on Shopify’s numbers above: an example, not a promise.
When does Shopify pay you?
| Question | Answer |
|---|---|
| How you are paid | Customers pay through your store |
| First money | No published figure |
What is the catch with Shopify?
- The first months are cheap, then the full plan price starts.
- Apps, themes and ads are extra, so a store can cost much more than the plan.
- Card rates differ by country and by plan.
- Shopify’s pricing page changes with your location, so check it from where you live.
How to start with Shopify
- Open your local pricing pageUse your own country’s figures, not these.
- Start on the trialBuild the store before the paid plan starts.
- Count every monthly costPlan, apps and any paid theme.
- Work out your marginTake off card fees, product, shipping and ads.
Read next
Way to earnVOLTIX referral program60% of the full price, every renewalTruth checkIs dropshipping legit?Legal, not easyWay to earneBay13.6% most categoriesWay to earnReselling0–20% app feesWay to earnStock photography$0.10+ per downloadTopicMore in Selling online
Sources
- Shopify pricing, checked 5 Nov 2026
- Shopify: what is dropshipping, checked 5 Nov 2026